Director of Demand Generation
Core
Own NexHealth's pipeline number and build the demand system connecting SMB, enterprise, and developer audiences.
Role type
Director of Demand Generation (B2B SaaS)
Builds
Multi-channel demand plans, ABM programs, events pipelines, and marketing operations infrastructure.
Domain
Healthcare technology / B2B SaaS
Required skills
B2B SaaS demand generation leadership, multi-channel strategy (SMB/Enterprise/Developer), ABM program building, bottoms-up forecasting, marketing operations management, team leadership, agency management, root-cause analysis, marketing automation fluency.
Preferred skills
Consumer or product-led growth experience, intent data platforms, multi-touch attribution, AI-driven marketing workflows, API product marketing.
Technologies
HubSpot, CRM, intent data platforms, marketing automation tools.
Responsibilities
Build and deliver multi-channel demand plans against MQL and pipeline targets; Set distinct channel strategies for SMB, enterprise, and developer segments; Manage channel portfolio spend and efficiency; Launch and run ABM programs with Sales; Execute events program against pipeline goals; Lead marketing stack and campaign operations; Partner with Finance on channel-level models; Coach and develop direct reports; Direct agency partners; Align with GTM and executive leadership.
Seniority
Director, hands-on IC with team leadership