Senior Marketing Analytics Manager
Core
Senior Marketing Analytics Manager driving B2C member activation, engagement, and growth through data-driven targeting, segmentation, and campaign measurement.
Role type
Senior IC marketing analytics manager (growth)
Builds
Member engagement campaigns, BI dashboards, attribution models, and experimentation frameworks for B2C healthcare members.
Domain
Healthcare / B2C Growth Marketing / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, Snowflake, Python, A/B testing design, funnel & lifecycle analysis, data governance, metric definition, cross-system data pipeline management
Preferred skills
ESP/CRM event data (Iterable, Braze, Salesforce), cohort & retention analysis, channel attribution, AI fluency for analysis automation
Technologies
Snowflake, SQL, Python, Looker, Tableau, Power BI, Iterable, Braze, Salesforce Marketing Cloud, Klaviyo
Responsibilities
Own audience targeting and segmentation for email/SMS/direct mail; build and maintain KPIs, metric definitions, and performance dashboards; bridge marketing activity to member app behavior; execute A/B testing programs; establish data governance workflows and QA practices; design systems-level data solutions leveraging AI.
Seniority
Senior, hands-on IC
