Senior Marketing Analyst
Core
Senior Marketing Analyst owning measurement and insight across email, direct mail, and digital channels, turning raw data into actionable analysis for leadership.
Role type
Senior IC Marketing Analyst (Data Science & Modeling)
Builds
Production ML models (MMM, propensity), data models in Snowflake/dbt, and decision-ready insights
Domain
Marketing Analytics, Data Science, Cloud Data Warehousing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Snowflake, dbt, Marketing Mix Modeling (MMM), Propensity Modeling, Bayesian Network Analysis, A/B Testing, API Integration, HTML/CSS/JavaScript, AI Tools (Claude)
Preferred skills
Agency experience, E-commerce experience, Marketing/Product Analytics platforms (GA4, Amplitude, Adobe), Incrementality measurement platforms, Python, R
Technologies
Snowflake, dbt, SQL, Claude, GA4, Amplitude, Adobe Analytics
Responsibilities
Measure and report on performance across email, direct mail, and digital; Build and maintain attribution and marketing mix models; Develop propensity models to predict member behavior; Design, run, and analyze A/B and multivariate tests; Build and maintain reliable data models in Snowflake using dbt and SQL; Translate analysis into clear, decision-ready insights for senior leadership
Seniority
Senior, hands-on IC
