Senior Marketing Analyst
Core
Senior Marketing Analyst owning measurement and insight across email, direct mail, and digital channels, turning raw data into actionable analysis for leadership.
Role type
Senior hands-on individual contributor marketing analyst and data scientist
Builds
Marketing mix models, propensity models, attribution models, and unified analysis-ready datasets
Domain
Digital marketing, data analytics, and statistical modeling
Deliverable
production ML models
Required skills
SQL, Snowflake, dbt, marketing mix modeling, propensity modeling, Bayesian network analysis, A/B testing design, HTML/CSS/JavaScript, AI tools (Claude)
Preferred skills
Agency experience, e-commerce experience, Python, R, marketing analytics platforms (GA4, Amplitude, Adobe Analytics)
Technologies
Snowflake, dbt, Claude, GA4, Amplitude, Adobe Analytics
Responsibilities
Measure and report on performance across email, direct mail, and digital; build and maintain attribution and marketing mix models; develop propensity models to predict member behavior; design, run, and analyze A/B and multivariate tests; build and maintain data models in Snowflake using dbt and SQL; translate analysis into clear recommendations for senior leadership
Seniority
Senior, hands-on IC
