Senior Marketing Data Analyst
Core
Turn raw campaign and behavioral data into clear analysis to drive marketing decisions across email, direct mail, and digital channels, establishing baselines and building attribution/mix models.
Role type
Senior Marketing Data Analyst (Performance & Attribution)
Builds
Marketing mix models, propensity/scoring models, and performance dashboards for budget allocation and targeting.
Domain
Digital Health / Metabolic Health
Deliverable
production ML models | dashboards & analysis
Required skills
SQL (Snowflake), Marketing Mix Modeling (MMM), Attribution modeling, A/B testing design, Propensity modeling, Bayesian network analysis, Funnel analysis, Data quality validation, Stakeholder management, Strategic recommendation
Preferred skills
Experience with cloud data warehouses, AI-assisted query validation, Causal inference methods
Technologies
Snowflake, SQL, Cloud Data Warehouses
Responsibilities
Measure and report on performance across email, direct mail, and digital channels; Build and maintain attribution and marketing mix models; Analyze paid channel performance (ROAS, CAC, incrementality); Write complex SQL to explore and reconcile data across warehouse and martech platforms; Design, run, and interpret A/B and multivariate tests; Present findings and recommendations to marketing leadership and the executive team.
Seniority
Senior, hands-on IC
