Marketing Analytics Engineer, Data Products & Activation
Core
Build governed marketing data products and AI context layers to enable audience intelligence, segmentation, personalization, and sales activation across digital channels.
Role type
Senior Analytics Engineer (Marketing Data Products & Activation)
Builds
Reusable Snowflake data products (Golden Account/Contact, Segments, Intent Scores) and AI-ready context layers for LLMs and agentic workflows.
Domain
B2B Healthcare Marketing Technology & Data Engineering
Deliverable
production ML models | product features
Required skills
Analytics Engineering, Advanced SQL, Snowflake, Marketing Data Modeling, Identity Resolution, Reverse ETL, Data Governance, Event Streaming, AI Context Layer Design
Preferred skills
B2B Marketing Technology fluency, Salesforce CRM data structures, Digital Experience Platform (DXP) architecture, Predictive Modeling feature engineering
Technologies
Snowflake, HubSpot, Salesforce, DXP, SQL, Python (implied by AI/ML context)
Responsibilities
Design and maintain canonical marketing data models and activation-ready datasets; Build AI context layers for LLMs and agentic workflows; Translate business requirements into production data products with data contracts; Establish data quality checks, monitoring, and SLAs for marketing data; Partner with RevOps, Sales, and Digital Experience teams on event streaming and activation logic.
Seniority
Senior, hands-on IC