Sr Manager, Influencer Planning
Core
Strategic planning leader building and operationalizing PlayStation's global influencer planning framework across games, hardware, services, and brand campaigns.
Role type
Sr Manager, Influencer Planning (Strategy & Operations)
Builds
Global influencer planning framework, investment recommendations, measurement frameworks, and operating models for creator partnerships.
Domain
Gaming / Entertainment / Influencer Marketing
Required skills
Global influencer program development, strategic planning, portfolio prioritization, audience intelligence, cross-functional leadership, data analysis, AI workflow adoption, executive communication.
Preferred skills
Experience with gaming communities, youth culture, and AI-enabled cultural trend scanning.
Technologies
AI-enabled workflows, analytics tools, planning platforms.
Responsibilities
Develop global influencer planning framework; translate business priorities into influencer strategies; define integrated approaches across paid, earned, and creator advocacy; build global/local planning models; establish measurement and learning frameworks; partner with cross-functional teams and senior leadership.
Seniority
Senior, hands-on IC with strategic oversight