Senior Analyst, Analytics & Insights - Programmatic
Core
Client-facing analyst designing analytic and testing plans, interpreting campaign insights, and leading marketing strategy discussions to optimize programmatic campaigns.
Role type
Senior client-facing programmatic analytics strategist
Builds
Actionable intelligence reports, optimization recommendations, and campaign performance dashboards
Domain
Digital media / Programmatic advertising
Deliverable
dashboards & analysis
Required skills
SQL, Excel (pivot tables, VBA/Macros), Tableau, Python, SAS, client communication, campaign strategy design, testing methodology design, data visualization
Preferred skills
Audience insights reporting, PowerPoint storytelling, technical acumen for campaign optimization
Responsibilities
Partner with clients to understand business challenges and design analytic/testing plans; Own campaign performance reporting and recommend optimization opportunities; Review model performance across revenue, pacing, and effectiveness; Design and implement tests to evaluate model and feature performance; Develop innovative measurement tools and solutions; Communicate optimization results to prove value against business goals
Seniority
Mid-level, client-facing IC
