Director, Product Owner – Marketing Solutions
Core
Translate business strategy into product outcomes for Marketing and Direct Distribution by defining strategies, roadmaps, and OKRs to drive growth and customer engagement.
Role type
Director, Product Owner (Marketing Solutions)
Builds
Online presence, Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards capabilities.
Domain
Marketing Technology / Direct Distribution
Deliverable
product features
Required skills
Product management, Agile methodologies, Organizational change management, Business strategy, Roadmap planning, Vendor partnership evaluation, Cross-functional leadership, Team coaching, Experimentation design, Data-driven decision making
Preferred skills
Master's degree, Advanced business expertise, Mentoring people leaders
Technologies
Marketing platforms, Program increment planning tools
Responsibilities
Partner with stakeholders to translate priorities into product strategies and roadmaps; Lead product efforts across marketing capabilities; Establish and refine product roadmaps; Drive marketing modernization and build-versus-buy decisions; Connect marketing and sales experiences; Build operating rhythms for the Product Owner team; Drive experimentation and continuous improvement; Lead and develop a high-performing team of Product Owners.