Associate Marketing Manager, Email and Digital Channels
Core
Primary owner and subject matter expert for email marketing channel, managing strategy, execution, optimization, and platform administration within Salesforce Marketing Cloud.
Role type
Associate Marketing Manager (Email & Digital Channels)
Builds
End-to-end email campaigns, automated journeys, and digital channel assets
Domain
Marketing / Email Automation / MarTech
Required skills
Salesforce Marketing Cloud expertise, email strategy & execution, A/B testing, data analysis, HTML/CSS for email, cross-channel collaboration, project management
Preferred skills
Insurance industry knowledge, agency management, budget management, advanced marketing communications principles
Technologies
Salesforce Marketing Cloud, HTML, CSS, CMS, DAM, webinar platforms (via careerplan.io/jobs/618519733240-associate-marketing-manager-email-and-digital-channels-at-libertymutual)
Responsibilities
Manage end-to-end email execution from planning to reporting; design and optimize SFMC journeys; lead A/B testing strategy; maintain platform hygiene and governance; collaborate with creative services on templates; support social media and advertising programs; analyze performance data to drive optimization; align email strategy with broader campaign objectives.
Seniority
Mid-level, hands-on IC
