Senior Product Manager
Core
Own and grow the product experience for European marketplace brands in the spiritual wellness space, focusing on mobile conversion, engagement, and monetization.
Role type
Senior Product Manager (B2C Marketplace)
Builds
Mobile-first product features and customer journeys for brands like Keen, Horoscope.com, and Astrology.com
Domain
Spiritual wellness / Emotional health / Digital marketplace
Deliverable
product features
Required skills
Product strategy definition, Mobile-first product design, A/B testing and experimentation, Product analytics (Mixpanel, Hotjar, GA), Customer journey mapping, Cross-functional stakeholder management, KPI definition and impact measurement
Preferred skills
Experience in B2C, subscription, or e-commerce environments, Managing multiple markets/brands simultaneously, Navigating legacy technology environments
Technologies
Mixpanel, Hotjar, Google Analytics
Responsibilities
Define and prioritize product roadmaps based on user research and data insights, Analyze product usage to identify friction points in registration, onboarding, and payment flows, Design and evaluate experiments to measure impact on conversion and retention, Partner with Marketing and CRM to align product initiatives with business goals, Develop business cases articulating customer value and investment requirements, Communicate product strategy and outcomes to executive leadership
Seniority
Senior, hands-on IC