Senior Director, Content, Social, Creator Marketing
Core
Lead editorial, social, creator/influencer marketing, community programs, and podcasts to drive customer acquisition and unlock value for expectant and new parents.
Role type
Senior Director, Content & Creator Marketing
Builds
Social-native video content, creator/influencer programs, branded content, podcasts, and community engagement initiatives.
Domain
E-commerce / Baby & Kids / Social Media Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creator/influencer program building from scratch, social-native video strategy, editorial and commercial content integration, community program design, multi-format content team leadership, outcome-driven KPI frameworks, AI tool utilization.
Preferred skills
Experience scaling demand generation via paid media, cross-channel collaboration, culture-jacking and tentpole moment planning.
Technologies
TikTok, YouTube, addressable TV, AI tools (Claude, ChatGPT)
Responsibilities
Build Babylist's affiliate creator and influencer program from the ground up; own social-native video as the highest-frequency content format; lead a team of Directors and Senior Managers across social, community, editorial, and podcasts; establish frameworks for measuring success across channel KPIs and performance metrics; set standards for editorial integrity alongside sponsored content; partner with Brand Strategy and Integrated Marketing on go-to-market moments.
Seniority
Senior Director, hands-on IC with team leadership
