Brand Manager Mobile Marketing (Contract)
Core
Execute integrated marketing campaigns, player engagement initiatives, and asset production for MLB The Show Mobile to support launch, growth, and live-service operations.
Role type
Contract Brand Specialist (Mobile Gaming)
Builds
Mobile game marketing campaigns, player engagement programs, and App Store/Google Play optimization assets.
Domain
Mobile Gaming / Sports Entertainment
Deliverable
product features
Required skills
Mobile app/game marketing, project management, cross-functional coordination, campaign execution, App Store/Google Play ecosystem knowledge, ASO/CRO, CRM/lifecycle marketing, live-service operations, creative asset trafficking, A/B testing, paid media collaboration, competitor analysis, stakeholder communication.
Preferred skills
Baseball/MLB The Show knowledge, creative production workflow coordination, programmatic media experience, analytics and campaign reporting.
Responsibilities
Drive planning and execution of integrated marketing campaigns; coordinate timelines, assets, and approvals across internal and external teams; support App Store and Google Play featuring nominations and optimization; assist with live-content marketing and player engagement initiatives; collaborate on in-game messaging and promotional calendars; monitor player feedback and community conversations; develop and traffic creative assets; support A/B testing and campaign performance analysis; partner with cross-functional teams including product, analytics, and agencies; track project milestones and ensure deliverable quality; monitor holistic marketing performance and competitor activity.
Seniority
Mid-level, hands-on IC
