Manager, Analytics & Insights - Programmatic
Core
Manager leading programmatic analytics strategy, measurement frameworks, and testing initiatives for external clients while managing a team of analysts.
Role type
Manager, Analytics & Insights (Programmatic)
Builds
Measurement frameworks, testing programs (brand lift, incrementality, A/B), and strategic analytics narratives for client engagements.
Domain
Digital Media, Programmatic Advertising, Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Programmatic analytics, measurement framework design, complex testing execution (brand lift, incrementality, A/B), SQL, Excel, client strategy, team management, data visualization
Preferred skills
Python, SAS, Tableau, VBA, direct management experience, media strategy
Technologies
SQL, Excel, PowerPoint, Tableau, Python, SAS, VBA
Responsibilities
Lead analytics strategy for priority accounts; design and execute complex testing programs; manage and mentor a team of analysts; partner with sales and customer success on business development; translate business challenges into analytical solutions; communicate campaign optimization results to clients.
Seniority
Manager, hands-on IC with team leadership