Media Manager – LATAM
Core
Bridge between Global Media and local marketing teams to translate global strategies into locally relevant, high-performing campaigns across Latin America (Brazil and CASSA).
Role type
Senior media manager (LATAM)
Builds
Locally relevant media campaigns for PlayStation portfolio (Hardware, Software, Services, Peripherals, Third-Party Marketing)
Domain
Gaming / Entertainment / Media
Required skills
Media planning and execution, Agency leadership and management, Multi-channel campaign delivery, Data-informed planning and optimization, Budget and financial management, Stakeholder influence and collaboration
Preferred skills
Entertainment/gaming marketing experience, AI proficiency, Analytical problem solving
Technologies
Programmatic, Paid social, Search, AI tools
Responsibilities
Translate global media strategies into local plans, Lead end-to-end campaign planning and execution, Manage local media agency relationships and performance, Oversee post-campaign analysis and optimization, Align priorities between Global and Local teams, Liaise with Commercial teams on retail media activity
Seniority
Senior, hands-on IC
