Field Marketing Manager
Core
Build and scale field marketing and events programs to engage target accounts, accelerate opportunities, and drive pipeline and revenue for an AI company serving the insurance industry.
Role type
Senior B2B Field Marketing Manager (Events & Account Engagement)
Builds
Global field marketing strategy, executive-level events (conferences, dinners, roundtables), webinars, and account-based engagement campaigns.
Domain
B2B SaaS / AI / Insurance
Required skills
B2B events strategy, account-based marketing, enterprise sales cycle understanding, executive-level event execution, campaign development, project management, cross-functional collaboration, technical product translation
Preferred skills
Experience in SaaS or AI/technical products, track record of driving measurable pipeline and revenue, ability to build programs from the ground up
Technologies
Event management platforms, CRM systems, webinar tools
Responsibilities
Own global field marketing and events strategy aligned to GTM priorities; Partner with Sales to identify priority accounts and opportunities; Design and execute full range of events from conferences to executive dinners; Build integrated pre- and post-event campaigns; Drive measurable business outcomes including pipeline and revenue; Develop repeatable field marketing playbooks; Coordinate speaking opportunities and conference submissions.
Seniority
Senior, hands-on IC
