Growth Marketing & User Acquisition
Core
Define and own growth marketing and user acquisition strategy for new mobile and web experiences, driving player acquisition, conversion, and retention from pre-launch through scale.
Role type
Senior Growth Marketing & User Acquisition Lead
Builds
New mobile and web gaming experiences connecting players
Domain
Gaming / Mobile Apps / Digital Entertainment
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Growth marketing strategy, performance marketing campaign management, audience targeting, creative testing program development, full-funnel measurement, mobile analytics and attribution, budget forecasting, cross-functional collaboration, stakeholder communication
Preferred skills
Gaming industry experience, social/community product growth, app-store optimization, influencer/creator program management, zero-to-one product launch experience
Technologies
Paid social, search, video, programmatic, app-install, mobile measurement partners, cohort analysis tools, attribution platforms
Responsibilities
Develop target audience, market, positioning, channel, and campaign strategies; Plan, launch, and optimize performance marketing campaigns across multiple channels; Own campaign budgets, forecasts, pacing, and performance; Establish full-funnel measurement frameworks; Build high-velocity creative testing programs; Collaborate with Product, Design, and Engineering on growth loops; Lead app-store and landing-page optimization; Manage relationships with influencers, agencies, and external partners; Monitor media platform changes and adapt strategy
Seniority
Senior, hands-on IC
