Head of Performance Marketing - Letaido
Core
Own paid acquisition end-to-end for an AI teammate product, building audience thesis, creative systems, and measurement from scratch.
Role type
Head of Performance Marketing (IC)
Builds
Paid acquisition programs for an AI agent product
Domain
B2B SaaS / AI / Marketing Technology
Deliverable
production ML models | product features
Required skills
Paid media strategy, audience segmentation, creative direction, incrementality measurement, cross-functional collaboration, data analysis, budget management
Preferred skills
Marketing developer tools, AI agents/LLM tooling, self-serve product marketing, creator economy channels, custom reporting
Technologies
HubSpot, Slack, Notion, Google Ads, Search Console, Stripe, Ahrefs
Responsibilities
Own channel strategy, budget allocation, targeting, and creative direction; Build audience thesis and test hypotheses; Run creative as a systematic testing cadence; Measure CAC, payback, and incrementality; Integrate content, product, and partner assets into ad campaigns; Feed paid learnings back to the broader marketing team; Decide on budget cuts based on performance data; Use internal AI tools for reporting and analysis
Seniority
Senior, hands-on IC
