Senior Manager, Paid Media
Core
Lead end-to-end execution of paid social campaigns across Meta, TikTok, and other major platforms, serving as a key strategic partner to internal teams and clients.
Role type
Senior Manager, Paid Media
Builds
Full-funnel paid media strategies and campaigns for brand clients
Domain
Digital Marketing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social campaign management, budget planning and pacing, ad tracking implementation (Meta Pixel/CAPI, TikTok Events API, UTM), data analysis and reporting, client presentation and strategy development, cross-platform tool proficiency
Preferred skills
Creator-led media strategy expertise, complex account timeline management, problem-solving in results-driven environments
Technologies
Meta Business Manager, TikTok Ads Manager, Google Ads Manager, LinkedIn Campaign Manager, Pinterest Business Manager, Snapchat Ads Manager, Meta Pixel, TikTok Events API
Responsibilities
Lead end-to-end execution of paid social campaigns including setup, QA, launch, optimization, and performance monitoring; Own budget planning, pacing, and campaign profitability; Ensure accurate tracking and measurement through implementation of ad tracking solutions; Analyze campaign data to deliver actionable insights and strategic recommendations; Serve as primary day-to-day media contact for client accounts
Seniority
Senior Manager, hands-on IC