Regional Marketing Manager
Core
Own demand generation motion to warm territories, build pipeline, and set field sales teams up to win for auto repair shops.
Role type
Regional Marketing Manager (Demand Generation & Channel Marketing) (via careerplan.io/jobs/6118905004-regional-marketing-manager-at-tekmetric)
Builds
Multi-touch campaigns, co-marketing programs, field activation kits, and partner enablement materials.
Domain
B2B SaaS / Automotive Aftermarket
Required skills
Field marketing strategy, demand generation, channel marketing, campaign management, CRM proficiency, pipeline accountability, cross-functional collaboration
Preferred skills
Automotive aftermarket experience, automotive SaaS experience, trade industry experience
Technologies
HubSpot, Salesforce
Responsibilities
Design and run regional marketing calendars and multi-touch campaigns; Develop co-marketing programs with channel partners; Track campaign performance against pipeline contribution; Coordinate logistics for field events; Manage lead handoff process with Sales.
Seniority
Mid-Senior, hands-on IC