Senior Field Marketing Manager - Central and Pacific
Core
Design and execute in-person field marketing programs (executive dinners, roundtables, roadshows) to build sales pipeline and accelerate revenue with benefits consultants, brokers, and HR Benefits leaders.
Role type
Senior Field Marketing Manager (Regional)
Builds
Field marketing programs and events for the western US region
Domain
Healthcare technology / B2B marketing
Deliverable
product features
Required skills
Field marketing strategy, pipeline generation, event management, stakeholder management, data analysis, project management, marketing technology proficiency, AI adoption
Preferred skills
Healthcare/benefits/HR-tech audience experience, AI tool usage (Claude Code)
Technologies
Salesforce, HubSpot, Swoogo
Responsibilities
Own end-to-end strategy and execution of field programs; build and manage regional field marketing calendar; own pipeline targets and design engagement strategies; partner with sales/BDR to drive attendance; manage sponsorships and vendors; track program ROI and pipeline metrics; build scalable playbooks
Seniority
Senior, hands-on IC
