Senior Field Marketing Manager - Central and Pacific
Core
Designing and executing in-person field marketing programs (executive dinners, roundtables, workshops) to build sales pipeline and accelerate revenue with benefits consultants, brokers, and HR Benefits leaders.
Role type
Senior Field Marketing Manager
Builds
Field marketing programs and events
Domain
Healthcare technology / US Healthcare system
Required skills
Field marketing strategy, event lifecycle management, pipeline generation, stakeholder management, project management, data analysis, marketing tech stack proficiency, AI adoption
Preferred skills
Healthcare/benefits/HR-tech audience experience, AI tool usage (Claude Code)
Technologies
Salesforce, HubSpot, Swoogo
Responsibilities
Own end-to-end strategy and execution of field programs across the western US; Build and manage regional field marketing calendar; Own pipeline targets and design engagement strategies; Partner with sales/BDR to drive attendance; Manage sponsorships, venues, and vendors; Track and report on program ROI and pipeline metrics; Build scalable playbooks for field programs
Seniority
Senior, hands-on IC
