Mobile User Acquisition Manager
Core
Own and scale paid user acquisition across a mobile app portfolio monetized via in-app advertising, driving profitable growth measured by ROAS.
Role type
Mid/Senior User Acquisition Manager
Builds
Mobile apps monetized through in-app advertising
Domain
Mobile gaming / Adtech
Required skills
Mobile UA campaign management, Budget management (Meta, TikTok, Mintegral, AppLovin, Unity), ROAS-based bidding, Cohort-based KPIs, Analytical skills (Excel/Sheets, BI tools, MMP data), Ownership mindset, English (fluent)
Preferred skills
Mobile gaming or adtech experience, In-app ads (IAA) monetization experience, Ad monetization understanding (mediation, eCPM, ARPDAU, LTV), AppLovin and Mintegral scale experience, SQL skills, New network/geo launch experience, Creative testing framework experience
Technologies
Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, AppsFlyer, Adjust, Snowflake, BigQuery
Responsibilities
Plan, launch and optimize mobile UA campaigns across multiple networks, Own budgets and hit ROAS targets, Scale winners and cut losers, Build and run a structured testing roadmap, Work with Creative team on briefs and analysis, Partner with Data and Monetization teams, Analyze performance in SQL and BI dashboards, Manage relationships with network account managers, Report weekly on spend and ROAS
Seniority
Mid/Senior, hands-on IC
