Director, Marketing Operations
Core
Own marketing systems, data, and insights; lead modernization of the marketing tech stack with AI and automation; build analytics guiding marketing investment.
Role type
Director, Marketing Operations
Builds
Marketing technology stack, analytics capabilities, and high-performing teams
Domain
EdTech / Marketing Operations / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing operations leadership, Marketing automation (Marketo), Salesforce architecture, BI tools (Power BI, Looker, Tableau), SQL, Attribution modeling, Funnel analytics, Experimentation design, Vendor management, AI-driven marketing technologies
Preferred skills
Marketo certification, Generative AI workflows, Predictive scoring
Technologies
Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, Looker, Tableau, SQL
Responsibilities
Build and coach a team of marketing operations and analytics professionals; Own strategy and direction of the marketing technology stack; Champion AI-enabled tools and intelligent automation; Set standards for lead lifecycle, data governance, and attribution; Direct analytics and reporting to shape marketing strategy; Partner with Revenue Ops, Sales, Finance, and IT to connect strategy to revenue results
Seniority
Director, hands-on IC with team leadership