Marketing Manager Engagement and Retention
Core
Drive subscriber engagement and retention strategy across mastheads to achieve volume and revenue growth for the subscriptions business by building an engagement engine that reduces churn and maximizes customer lifetime value.
Role type
Marketing Manager, Engagement and Retention
Builds
Automated, personalized, multi-channel communication plans; experimentation roadmaps with A/B testing; optimized online cancellation journey UX.
Domain
Media & Publishing / Digital Subscriptions
Required skills
Data-driven marketing strategy, P&L ownership, A/B testing design, churn segmentation, multi-channel campaign execution, stakeholder collaboration, project management, financial literacy, tech-savviness.
Preferred skills
Experience with digital product launches, mentoring team members, navigating Go-To-Market opportunities.
Technologies
Miro, Salesforce, Adobe Analytics
Responsibilities
Execute long-term subscription retention vision focusing on onboarding/reboarding; Design and run experimentation roadmaps utilizing continuous A/B testing; Identify high-risk churn segments to create targeted communication plans; Partner with marketing, editorial, technology, and operations teams; Monitor, optimize, and report on campaign performance and attrition metrics.
Seniority
Mid-Senior, hands-on IC