Marketing Specialist - Americas
Core
Identify market opportunities and develop marketing initiatives to promote UP Education's New Zealand and Australian institutions in the Americas, focusing on student recruitment and agent relationship management.
Role type
Senior Marketing Specialist (International Education)
Builds
Market-specific marketing and student recruitment strategies, promotional campaigns, and agent training programs.
Domain
International Education / Student Recruitment
Deliverable
product features
Required skills
Market analysis, campaign planning, performance reporting, education agent relationship management, budget management, agent training delivery, CRM proficiency, cross-cultural communication
Preferred skills
Portuguese proficiency, Spanish proficiency, experience with onshore and offshore education agents, familiarity with NZ/AU international education environment
Technologies
CRM systems, student/agent management systems, marketing and reporting tools
Responsibilities
Analyse student demand and market trends to recommend marketing priorities; Develop and implement marketing strategies for institutions; Plan and coordinate promotional campaigns and lead generation activities; Manage regional marketing activity within agreed budgets; Build and maintain relationships with education agents across Latin America; Deliver agent training on programmes and compliance; Represent UP Education at industry events and exhibitions.
Seniority
Mid-Senior, hands-on IC