Marketing Manager
Core
Support the Head of Marketing in developing and implementing country-level marketing strategies and plans for English and Exams (E&E), ensuring alignment with global strategy and business targets.
Role type
Senior Marketing Manager (Country)
Builds
Country marketing programmes and integrated 360° campaigns for E&E
Domain
Education / Language Services
Deliverable
product features
Required skills
Country-level marketing strategy development, Integrated campaign management, Budget management, Supplier relationship management, Stakeholder engagement, Market insights analysis
Preferred skills
Global organization experience, Education sector experience
Technologies
CIM Marketing Competencies, Insights
Responsibilities
Develop and execute country-level go-to-market strategies, Lead integrated 360° marketing campaigns, Monitor brand compliance and marketing KPIs, Manage marketing budgets and reporting, Provide market insights to shape strategies, Plan and prioritize marketing activities
