Poland Performance Marketing Specialist
Core
Drive incremental user growth in Poland through data-driven media buying, creative optimization, and full-funnel management for Canva's design platform.
Role type
Senior Performance Marketing Specialist (Growth)
Builds
User acquisition campaigns, creative-led media strategies, and funnel optimization for Canva's web and mobile products.
Domain
Digital Marketing / Performance Media / SaaS Design Tools
Required skills
Media buying strategy, budget management, cross-channel optimization, creative testing frameworks, incrementality studies (MMM/lift), audience segmentation, bidding strategy, CRO, automation/AI tooling adoption
Preferred skills
Native or fluent Polish speaking and writing, experience with TikTok Content Suite, experience with App/Web funnel improvement
Technologies
MMP, MMM, platform form data, AI tooling, TikTok Content Suite
Responsibilities
Own day-to-day media buying, optimization, and pacing across multiple channels; translate Poland priorities into concrete strategy and plans; set media mix and lead budget allocation review processes; partner with Data team to run incrementality studies and interpret MMMs; translate performance data into creative insights; actively manage creative rotation and flag refresh needs; evaluate audience segmentation, targeting, and bidding strategies; work with creative team to maximize TikTok Content Suite; lead CRO initiatives; improve performance marketing systems and workflows
Seniority
Mid-to-Senior, hands-on IC
