Creative Strategist, Growth Marketing
Core
Creative performance engine driving Canva's paid and organic marketing in Germany through data, storytelling, and cultural nuance to drive user growth.
Role type
Senior IC growth marketing strategist (creative focus)
Builds
Creative systems, content strategies, and conversion journeys for German audiences across social platforms
Domain
Digital marketing, social media, German market
Deliverable
product features
Required skills
creative strategy, performance marketing, platform-native creative, data analysis, A/B testing, cultural fluency, cross-functional collaboration, CRO
Preferred skills
MMM, attribution modeling, UGC management, emerging platform expertise
Technologies
Meta, TikTok, Instagram, YouTube, performance dashboards, data tools
Responsibilities
Lead the full creative cycle from research to analysis; optimize performance via dashboards and experiments; define high-performing creative strategies for social platforms; brief and review creator content; bridge external agencies and internal stakeholders; support conversion rate optimization initiatives
Seniority
Senior, hands-on IC
