Product Manager - Subscriptions Lifecycle
Core
Own the full subscription lifecycle to reduce churn and scale revenue for Canva's global user base.
Role type
Senior Product Manager (Subscription Lifecycle & Monetization)
Builds
Self-serve lifecycle infrastructure, pricing/plan management tools, and retention campaigns.
Domain
SaaS / Digital Design Platform / Subscription Monetization
Deliverable
production ML models | product features
Required skills
Subscription lifecycle strategy, churn reduction, platform product design, cross-functional influence, roadmap prioritization, metrics interpretation, experimentation, internal adoption enablement, global scaling, UX at scale
Preferred skills
Experience with retention problems, trade-off analysis between flexibility and standardisation, proactive problem-framing
Technologies
None explicitly stated
Responsibilities
Build and maintain a prioritised lifecycle roadmap balancing retention wins with platform investment; Establish self-serve capabilities for lifecycle campaigns; Optimize pricing and plan changes to reduce involuntary churn; Interpret metrics and insights to drive action on subscriber experience; Lead by influence across Growth, Data, and International teams
Seniority
Senior, hands-on IC
