Insights Principal
Core
Lead analytics strategy for client accounts, translating complex media mix models (MMM) and cross-channel data into actionable business recommendations and measurement roadmaps.
Role type
Senior individual contributor insights principal (marketing analytics)
Builds
Annual learning agendas, incrementality testing roadmaps, strategic analysis plans, and client-facing measurement strategies
Domain
Digital marketing, media measurement, and full-funnel analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Media Mix Models (MMM) interpretation, SQL, statistical methods, BI tools, A/B testing, regression analytics, segmentation, forecasting, cross-channel data synthesis
Preferred skills
Consultative presence, ability to demystify advanced statistics for executives, strategic business judgment, workflow optimization
Technologies
SQL, BI tools, Bliss Point applications, attribution systems (Last-Touch, MMM)
Responsibilities
Create and lead analytics strategy for accounts including learning agendas and testing roadmaps; Act as the leading analytics voice to focus clients on high-value measurement priorities; Translate complex MMM outputs and algorithmic results into clear business narratives and strategic recommendations; Lead execution of quantitative methods including forecasting, A/B testing, and campaign evaluation; Connect data across channels to generate integrated insights guiding investment decisions; Maintain quality-control standards across analyses and reporting
Seniority
Senior, hands-on IC