Creative Lead, Copy (Remote US)
Core
Lead creative direction, campaign concepting, and performance copy for B2B SaaS and enterprise brands, translating strategy into assets that drive business outcomes.
Role type
Senior individual contributor creative lead (copy & strategy)
Builds
Campaign narratives, messaging territories, headlines, CTAs, and landing-page direction for performance channels.
Domain
B2B SaaS, enterprise technology, and performance marketing
Required skills
Creative strategy, storytelling, performance creative testing, messaging development, executive presence, ambiguity navigation, partnership with designers, A/B testing methodology, generative AI proficiency (via careerplan.io/jobs/5df4ea9a-c19e-4e91-8dd6-e5d9d0a7d776-creative-lead-copy-remote-us-at-directive)
Preferred skills
UX/UI design understanding, content strategy, marketing analytics stack familiarity, project management tools
Technologies
Adobe Creative Cloud, Optimizely, Unbounce, Crazy Egg, GA4, Looker, Asana
Responsibilities
Support new-business and portfolio-sales opportunities with speculative creative; define campaign brief templates; develop creative territories and messaging angles; partner with designers on concept execution; build campaign-style case studies; establish creative testing rhythms.
Seniority
Senior, hands-on IC