Senior Specialist, Paid Social
Core
Manage sophisticated paid social campaigns for leading brands across major digital platforms, combining media buying, data analysis, and strategic thinking to drive measurable client outcomes.
Role type
Senior Specialist, Paid Social Media Buyer
Builds
Paid social campaigns for major brands on Meta, TikTok, Snapchat, Pinterest, and YouTube
Domain
Digital Marketing / Paid Social Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social media buying, campaign optimization, budget pacing, bid management, data analysis, Excel proficiency, cross-platform campaign management
Preferred skills
Digital marketing or social media certifications (Meta Blueprint, TikTok Media Buying, Google Analytics), pivot table expertise
Technologies
Meta, TikTok, Snapchat, Pinterest, YouTube, Google Sheets, Microsoft Excel, Looker
Responsibilities
Build, launch, manage, and optimize paid social campaigns; Monitor campaign budgets and pacing; Conduct quality assurance on ad sets and ads; Prepare and deliver reporting using Excel and Looker; Analyze campaign data to develop insights and recommendations; Monitor new paid social products and industry trends; Identify opportunities to improve processes and strategies
Seniority
Senior, hands-on IC