Performance Marketing Specialist (SEA/SEM focus)
Core
Own the Google Ads ecosystem to scale user acquisition for global advertisers via the Freecash platform.
Role type
Senior Performance Marketing Specialist (Google Ads)
Builds
User acquisition campaigns for global advertisers
Domain
Digital Marketing / Mobile App User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, advanced bidding strategies, keyword research, audience segmentation, SQL, Excel, GTM, GA4, mobile app tracking
Preferred skills
Process engineering, cross-functional collaboration, strategic agility
Technologies
Google Ads, GTM, GA4, SQL, Excel
Responsibilities
Manage and scale massive budgets across Search, Display, Discovery, and UAC; execute hands-on optimizations including bidding and account refinements; analyze deep-funnel performance data to identify growth levers; build scalable marketing processes and reporting frameworks; partner with Creative and Data/Product teams for attribution and KPI alignment
Seniority
Senior, hands-on IC
