Performance Marketing Specialist
Core
Running full-funnel paid media campaigns to scale candidate acquisition for a global talent network.
Role type
Performance Marketing Specialist
Builds
Candidate acquisition engine for tech companies
Domain
Talent acquisition / Recruitment marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, full-funnel optimization, A/B testing, KPI analysis (CPL, CPA, ROAS), cross-platform targeting, creative asset iteration, data visualization
Preferred skills
Experience with niche channels (Reddit, X, TikTok), background in talent acquisition or recruitment marketing
Technologies
Meta Ads, Google Ads, LinkedIn Ads, X Ads, Reddit Ads, TikTok Ads, Google Analytics, Looker Studio, Mixpanel
Responsibilities
Plan, manage, and optimize paid campaigns across Meta, Google, and LinkedIn; Test new platforms like X, Reddit, and TikTok; Own the full lifecycle of paid campaigns from targeting to reporting; Collaborate with creative teams on ad assets; Monitor KPIs to guide strategic decisions; Develop insights from campaign data; Build dashboards for leadership; Continuously A/B test headlines, creative, and landing pages
Seniority
Mid-level (3–6 years experience)
