Demand Gen Lead
Core
Own Native's revenue-driving campaign engine to generate pipeline and create engagement in priority accounts.
Role type
Senior B2B Demand Generation Lead
Builds
Integrated campaigns across digital, account-based programs, events, partners, and content
Domain
Cloud Security / Cybersecurity
Required skills
B2B SaaS campaign strategy, ABM/ABX, revenue-oriented campaign ownership, multi-channel marketing, paid media strategy, account activation, RevOps reporting, experimental mindset
Preferred skills
Cybersecurity industry experience, cloud/infrastructure/DevTools market knowledge, AI/growth tooling proficiency
Technologies
AI, automation, enrichment, intent data, modern growth tools
Responsibilities
Own strategy, execution, calendar, and budget for integrated campaigns; Turn company narratives into clear audiences, offers, and CTAs; Build 1:many, 1:few, and 1:1 programs for priority accounts; Own demand programs for strategic partners and events; Manage paid and digital strategy with continuous testing; Build activation into campaigns for Sales, SDRs, and partners; Own campaign performance and reporting with RevOps