Principal Product Marketing Manager
Core
Own product marketing and go-to-market strategy for Jobber's Fintech new bets, including Jobber Capital, Bookkeeping, and emerging financial products to help small home service businesses succeed.
Role type
Principal Product Marketing Manager (Fintech New Bets)
Builds
Jobber Capital, Bookkeeping, and next wave of financial products for small business vertical SaaS
Domain
Fintech / Vertical SaaS for home service businesses
Deliverable
product features
Required skills
B2B SaaS or fintech product marketing, GTM strategy ownership, new product launch and scaling, financial product marketing (lending/capital/bookkeeping), commercial acumen, market sizing and unit economics modeling, deep analytical skills, cross-functional influence and leadership
Preferred skills
SMB or home service audience marketing, embedded finance on vertical SaaS
Technologies
None stated
Responsibilities
Define ICP, positioning, value proposition and messaging for Fintech new bets; Build launch and channel strategies; Lead cross-functional GTM execution across lifecycle, in-product, web, Sales, Customer Success and partner channels; Lead research with customers, prospects and partners to understand financial workflows; Partner on monetization, pricing, packaging and promotional decisions; Mentor other PMMs to strengthen product marketing across the Fintech portfolio
Seniority
Principal, strategy & mentorship
