Digital Marketing Specialist - Paid Advertising & Lead Generation
Core
Manage and optimize paid advertising campaigns across Google, Meta, and YouTube to generate qualified leads for a legal practice, while driving email marketing and organic LinkedIn growth.
Role type
Digital Marketing Specialist (Paid Media & Lead Gen)
Builds
Paid ad campaigns, email nurture sequences, LinkedIn content strategy, and lead capture funnels
Domain
Legal services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management, keyword research, A/B testing, email marketing strategy, CRM integration, lead qualification, LinkedIn organic growth, data analysis
Preferred skills
Legal industry marketing knowledge, Google Ads/Meta Blueprint certification, SEO basics, marketing automation
Technologies
Google Ads, Meta Ads Manager, YouTube Ads, Mailchimp, HubSpot, Google Analytics, LinkedIn
Responsibilities
Plan and optimize paid campaigns on Google, Meta, and YouTube; Develop and execute email marketing campaigns; Manage LinkedIn content calendar and profile optimization; Analyze campaign metrics and report on KPIs/ROI; Collaborate on ad creative development; Assist in lead intake and qualification processes
Seniority
Mid-level, hands-on IC