Customer Marketing Coordinator Hybrid
Core
Build and deliver personalized customer communications (email, SMS, web push) and coordinate campaigns within a loyalty program.
Role type
Customer Marketing Coordinator
Builds
Personalized marketing campaigns and loyalty communications
Domain
Retail / Customer Marketing
Deliverable
product features
Required skills
Campaign coordination, Email marketing, SMS marketing, Web push, Content management, Quality assurance, Customer segmentation, A/B testing, Reporting, Stakeholder collaboration
Preferred skills
Salesforce Marketing Cloud, Emarsys, AI tools for marketing, Spam Act compliance knowledge
Technologies
Email platforms, SMS platforms, Web push tools, Salesforce Marketing Cloud, Emarsys
Responsibilities
Build and deliver in-market campaigns across email, SMS and web push; Coordinate briefs, content, creative, approvals and timelines; Manage the communications schedule; Complete quality checks across copy, links, audiences and rendering; Support customer segmentation and personalised messaging; Monitor results and identify opportunities to improve performance; Assist with A/B testing and campaign reporting
Seniority
Mid-level, hands-on IC