Analista Salesforce MKT Cloud - PL
Core
Administer Salesforce Marketing Cloud CRM, configure automations and reports, analyze customer data to generate business insights, and bridge business needs with technical solutions.
Role type
Salesforce Marketing Cloud Analyst
Builds
CRM configurations, automated workflows, dashboards, and data integration pipelines
Domain
Marketing Technology (MarTech) / CRM
Required skills
Salesforce Marketing Cloud administration, CRM configuration, data analysis, automation design, stakeholder management, process improvement, data integrity management, cross-functional collaboration, regulatory compliance (LGPD), requirement translation
Preferred skills
AWS partnership, specialized certifications (Post/MBA, AWS), advanced data integration techniques
Technologies
Salesforce Marketing Cloud, AWS, CRM systems
Responsibilities
Administer CRM with access management, hierarchies, automations, and custom dashboards; Collect, organize, and analyze customer data to generate actionable insights; Act as a bridge between business units, consulting, and support teams; Translate operational and strategic demands into systemic CRM solutions; Monitor and ensure data integrity within the CRM; Support CRM strategy structuration and evolution; Identify and implement automations for scalability; Integrate and treat data from multiple sources (marketing, sales, service); Coordinate across commercial, technology, and marketing areas; Adapt CRM strategies to technological changes and ensure LGPD compliance.
