Marketing Manager
Core
Lead overall marketing and communications strategy to grow enrolments and strengthen brand visibility for an engineering education institute.
Role type
Senior Marketing Manager (People Leadership)
Builds
Creative campaigns, PR initiatives, content strategy, and brand visibility for engineering education programs.
Domain
Education / Higher Education / Engineering Training
Deliverable
product features
Required skills
Strategic marketing planning, team leadership, PR and communications, digital marketing strategy, data-driven decision making, stakeholder collaboration
Preferred skills
CRM and marketing automation (HubSpot), tertiary qualification in marketing or communications, experience in education sector
Technologies
HubSpot, SEO/AEO tools, social media platforms, web analytics
Responsibilities
Develop and drive overall marketing and communications strategy aligned with growth objectives; Lead and support a multidisciplinary marketing team; Provide strategic oversight across events, website, social media, and paid campaigns; Use marketing data to guide priorities and improve conversion and enrolments; Collaborate with technology teams on shared initiatives.