Meta Ads Manager - Remote
Core
Plan, launch, manage, and optimize paid advertising campaigns on Meta to drive customer acquisition, generate leads, and maximize ROI.
Role type
Independent Contractor Meta Ads Manager
Builds
Digital advertising campaigns for SaaS, MarTech, FinTech, and EdTech clients
Domain
Digital Marketing / Performance Marketing
Required skills
Meta Ads Manager proficiency, campaign planning and execution, audience research and targeting, A/B testing, budget management, data analysis, reporting
Preferred skills
Agency experience, multi-client account management, familiarity with additional ad platforms, CRO knowledge, international client experience
Technologies
Meta Ads Manager, campaign management tools, reporting tools
Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns; Develop and execute advertising strategies aligned with business goals; Monitor campaign performance and optimize key metrics such as ROAS, CPA, CPL, CTR, and conversion rates; Conduct audience research, targeting, retargeting, and segmentation; Perform A/B testing across ad creatives, messaging, audiences, and campaign strategies; Manage advertising budgets and allocate resources to maximize performance; Collaborate with marketing and creative teams to develop high-performing advertising content; Analyze campaign data to identify opportunities for improvement and growth; Prepare performance reports with actionable insights and recommendations
Seniority
Mid-level, hands-on IC
