Google Ads Manager
Core
Develop, manage, and optimise Google Ads campaigns to maximise conversions, improve efficiency, and deliver strong returns on investment.
Role type
Google Ads Manager
Builds
Paid advertising campaigns across Search, Display, and Performance Max channels
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads campaign management, keyword research, competitor analysis, audience targeting, budget management, conversion tracking (GA4, GTM), A/B testing, data analysis
Preferred skills
Agency experience, Google Ads certifications, multi-account management, Meta Ads, Microsoft Ads, Looker Studio, CRO
Technologies
Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio
Responsibilities
Develop and launch Google Ads campaigns, monitor performance and optimize for CPA/ROAS, conduct keyword and competitor research, manage advertising budgets, set up conversion tracking, run A/B tests, analyze data and provide insights, collaborate with stakeholders
Seniority
Mid-level, hands-on IC
