Marketing Communications & Insights Manager
Core
Lead ANZ marketing and communications strategy, connecting customer insights with commercial priorities to strengthen brand awareness and drive measurable outcomes.
Role type
Senior Marketing & Communications Manager (Strategy & Team Lead)
Builds
Brand campaigns, dealer advertising, events, and internal/external communications programs
Domain
Agriculture machinery / Heavy equipment
Required skills
Strategic marketing leadership, customer insight analysis, team management, stakeholder alignment, budget management, agency relationship management, commercial acumen
Preferred skills
Experience in complex organizations, influencing without authority, planning and performance measurement
Technologies
Marketing automation platforms, CRM systems, analytics tools
Responsibilities
Own and evolve ANZ marketing strategy; lead brand, PR, social media, and events strategies; convert insights into investment priorities; lead and develop a multidisciplinary team; build alignment across sales, product, and dealers; manage agency contracts and budgets
Seniority
Senior, hands-on IC with team leadership
