Associate Manager Omnichannel Retail Marketing
Core
Own end-to-end performance (sales, ROI/ROAS) for brands across e-commerce and quick commerce platforms, driving revenue growth and optimizing customer acquisition/retention.
Role type
Associate Manager, Omnichannel Retail Marketing
Builds
Integrated marketing campaigns, platform-specific promotions, and lifecycle marketing strategies for e-commerce and quick commerce brands.
Domain
Retail, E-commerce, Quick Commerce
Required skills
Strategic planning, data-driven decision-making, campaign management, marketplace relationship management, budget management, cross-functional collaboration, team leadership, analytics interpretation.
Preferred skills
Experience with quick commerce platforms (Blinkit, Zepto, Instamart, Amazon, Flipkart), A/B testing, automation tools, creative refresh management.
Technologies
Google Analytics, app analytics platforms, A/B testing tools, automation tools.
Responsibilities
Define and own the eCommerce and quick commerce marketing roadmap; Strategize and execute integrated, full-funnel marketing campaigns; Own relationships and growth strategy across platforms; Own marketing dashboards and reporting cadence; Manage customers, agencies and vendors; Own end-to-end planning, allocation, and governance of the A&P budget.
Seniority
Manager, hands-on leadership