Marketing Manager
Core
Develop and execute strategic, account-focused B2B marketing initiatives to drive brand awareness, customer engagement, and revenue growth for digital medical platforms across key Pharma and institutional accounts in India.
Role type
Account-based Marketing Manager (B2B)
Builds
Digital medical platforms and co-marketing initiatives with Pharma partners
Domain
Healthcare / Pharma / EdTech
Deliverable
product features
Required skills
Account-based marketing (ABM) strategy, persona development, account insights, digital campaign execution, stakeholder mapping, sales enablement, performance analytics
Preferred skills
Experience marketing educational/academic content for healthcare professionals, managing external agencies
Technologies
Marketo, WhatsApp Business, social media, email
Responsibilities
Lead execution of India's ABM strategy aligned with go-to-market objectives; leverage digital channels to engage target personas; partner with Sales and Customer Success to identify and map priority accounts; build and scale co-marketing initiatives with Pharma partners; develop tailored sales enablement initiatives; track and optimize account-level marketing performance