Senior Media Activation Manager, Display & Programmatic
Core
Lead strategic planning, execution, and optimization of display and programmatic media campaigns across APAC markets for Google, focusing on Direct Response objectives.
Role type
Senior Media Activation Manager (Display & Programmatic)
Builds
End-to-end display media plans and optimized programmatic campaigns for high-priority APAC client accounts.
Domain
Digital Advertising / Programmatic Media
Required skills
Programmatic display strategy, Team leadership and mentoring, Campaign pacing and delivery management, Performance optimization (ROAS, Viewability), Ad-tech ecosystem knowledge (DSPs, SSPs), Data analysis and reporting, Compliance enforcement, Supply path optimization (SPO), Cross-functional collaboration, Project management
Preferred skills
Google stack expertise (DV360, Google Ads, CM360, GA4), Dynamic Creative Optimization (DCO), Advanced measurement frameworks (brand lift, incrementality), Regional APAC market experience, Offshore team management, AI-powered productivity tools
Technologies
DV360, Amazon DSP, Google Ads, Google Sheets/Excel, CMPs, GA4
Responsibilities
Lead display strategy and media activation for assigned APAC markets, Line manage and mentor activation executives and managers, Own end-to-end delivery of comprehensive display media plans, Enforce compliance with platform best practices, Oversee team pacing and delivery routines, Drive sophisticated performance optimization strategies, Lead continuous evaluation of display buying best practices, Collaborate with Data Strategy, Analytics, AdOps, and Experience teams, Manage complex project management across multiple concurrent product launches, Proactively communicate key business highlights and strategic successes
Seniority
Senior, hands-on IC with team management