Product Marketing & Content Manager
Core
Own the path from signup to first visible win, product communication, knowledge base, and positioning/enablement for a SaaS platform helping beauty and wellness businesses grow.
Role type
Product Marketing & Content Manager (SaaS)
Builds
Growth infrastructure for small beauty and wellness businesses (salons, med spas)
Domain
SaaS / Beauty & Wellness / Local Services
Deliverable
product features
Required skills
Product marketing, lifecycle marketing, customer marketing, data analysis (cohort analysis), clear writing for non-technical audiences, retention/activation ownership
Preferred skills
Experience with small business customers
Technologies
None stated
Responsibilities
Define and instrument results metrics, backtest progression gates against historical data, ship monthly value reports, rebuild the post-signup onboarding flow, write product communication and help content, create battlecards and launch messaging
Seniority
Mid-level (4-6 years experience)