Group Performance Marketing Specialist
Core
Drive digital advertising and optimize paid media campaigns across Google, Meta, TikTok, and emerging platforms for multiple consumer electronics and appliance brands in Australia and New Zealand.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns (Search, Shopping, Performance Max, Social) for ANZ market
Domain
Retail / Consumer Electronics / Digital Advertising
Required skills
Google Ads, Meta Ads, TikTok Ads, GA4, campaign optimization, budget management, creative testing, full-funnel strategy, reporting
Preferred skills
Ecommerce experience, agency experience, emerging platform knowledge (ChatGPT Ads)
Technologies
Google Ads, Meta Ads, TikTok Ads, GA4
Responsibilities
Build, launch and optimise paid media campaigns; Manage day-to-day campaign performance, budgets, targeting, bidding and creative testing; Monitor results and proactively recommend improvements to ROAS and CPA; Lead weekly digital WIP meetings; Coordinate timely campaign updates, promotions and product launches; Support creative development and asset adaptation
Seniority
Mid-level (3-5+ years experience)