Marketing Manager – Wine, Hospitality & Tourism
Core
Lead marketing strategy and execution for a portfolio of wine, hospitality, and tourism businesses (winery, lodge, golf club) to drive brand awareness, visitation, and revenue.
Role type
Senior Marketing Manager (Hospitality & Tourism)
Builds
Coordinated marketing campaigns, brand awareness, direct bookings, and Wine Club membership for a multi-property destination.
Domain
Wine, Luxury Hospitality, Tourism
Deliverable
product features
Required skills
Strategic marketing planning, campaign execution, copywriting, budget management, paid media (Meta/Google), PR coordination, team leadership, performance analytics
Preferred skills
Knowledge of New Zealand tourism market, wine clubs, membership programmes
Technologies
Meta, Google, CRM tools, email marketing platforms
Responsibilities
Lead annual marketing plan and campaign roadmap; execute cross-business marketing initiatives; create email campaigns and copy; brief and manage creative agencies; manage paid media and evaluate channels; oversee marketing budget and track ROI; coordinate PR and external partnerships; manage digital channels and on-site guest communications; lead and develop the marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities