Digital Branding & AI-Driven Marketing Lead
Core
Lead digital branding, agency performance, and AI-driven marketing execution across multiple businesses.
Role type
Senior marketing lead (digital branding & AI)
Builds
Digital campaigns, brand content, and agency-managed initiatives
Domain
Digital marketing, AI applications, BFSI
Required skills
Agency management, digital budget management, performance marketing, analytics, creative judgment, AI application
Preferred skills
Multi-brand experience, BFSI exposure
Technologies
AI tools for research, content, design, analysis, reporting
Responsibilities
Lead branding, content, creative, website and digital campaign initiatives; Manage agencies through clear briefs, timelines, quality standards and KPIs; Improve paid and organic performance across search, social media and lead generation; Use AI to strengthen research, content, design, analysis and reporting while reducing time and cost; Present clear performance insights, identify gaps and recommend corrective action.
