Digital Media Performance Strategist
Core
Develop data-driven media strategies and performance frameworks for destination marketing organizations and related clients.
Role type
Digital Media Performance Strategist
Builds
Pre-sales media plans and executed advertising campaigns for global destinations
Domain
Travel technology / Digital Marketing
Required skills
Digital media strategy, performance marketing, programmatic advertising, campaign management, client service, optimization, data analysis, stakeholder presentation
Preferred skills
Additional European language proficiency
Technologies
Google Marketing Platform (DV360, Google Analytics, Search Ads 360), Meta Ads, Tableau, Power BI, Microsoft Office Suite, Excel
Responsibilities
Develop data-driven media strategies and performance frameworks; Design pre-sales media plans aligned with client objectives; Lead campaign planning, execution, and optimization; Monitor campaign pacing and KPIs; Analyze campaign results and propose optimization actions; Support technical discussions on tracking and implementation
Seniority
Mid-level, hands-on IC